Netflix and Amazon don’t interest me as subscription services – except that not being a subscriber means that it isn’t possible for me to fully understand what they mean for other cinephiles because I don’t know the full extent of what they show. I have used both iTunes and Curzon World to watch films, paying a fee each time, but MUBI represents something different. After 30 days of free viewing with a promotional voucher I’m now a subscriber at £1 per month for three months. They are certainly prepared to give me a long taster before charging me the standard £7.99 a month. At this point I do feel I’ve got a reasonable idea of how the service works and whether I would recommend it.
The MUBI model is to offer a new film (i.e. added to the current slate) each day. Once added that film is then available for the next 30 days. These titles are free to watch and re-watch over the 30 days for all subscribers. In addition, MUBI offers a rental section which is much more select than the big providers – just 128 films are currently available. These titles are available for rent for as little as £2.49 with a handful of current films costing £4.49. The rental period is standard – once you’ve paid you have 30 days to organise a viewing which must be completed in 48 hours once you start viewing. What kinds of films are on offer as rentals and as selected ‘film of the day’? On the whole these are definitely cinephile offerings. Many are ‘festival films’ – films which you are unlikely to find easily on a cinema release or even on DVD or Blu-ray in the UK. MUBI operates in several territories and has deals which enable it to put films in front of UK subscribers that could not otherwise be seen. I’ve already blogged on films by Thomas Arslan and Angela Schanelec that certainly fall into that category. All of the titles are ‘curated’ in some way, selected in accordance with various criteria according to auteur status, avant-garde, documentary etc. There are American independents and Hollywood auteurs such as the melodramas of Douglas Sirk at Universal or Jacques Tourneur’s Technicolor Western Canyon Passage. There are films from Europe, Latin America and Asia with a couple from Africa, but nothing so far that I’ve noticed from India. There is a small selection of films that MUBI has distributed itself – to cinemas and online. What else does MUBI offer? Curation means that you can dig quite deep into MUBI’s archives to find pieces written for its ‘Notebook’ on a wide range of films and topics. These pieces by writers, some of whom are familiar to me, are of varying lengths and complexity/access. MUBI’s sense of community is also fostered by its Twitter feed (and subscribers receive email alerts). One feature that is both useful and annoying is the provision of pages on lots of films that have been available in the past, may be available on other MUBI sites in different territories – and may return to the UK site. To give an example, there are eight films for rental from Walerian Borowczyk, but all 40 of his films have a page on the MUBI site. On these pages are cast lists and user reviews as well as links to appropriate Notebook articles.
I’ve actually been registered with MUBI since 2010 (it was previously known as The Auteurs), but have not subscribed up until now. I always understood that the idea behind MUBI was to generate a ‘conversation’ about films that was properly global, something this blog is obviously going to support. For a long time though I thought that I could be satisfied by the films on offer in my local cinemas. Alas I’m increasingly beginning to despair at what’s on offer and to worry that as I become more decrepit I won’t want to travel so far to watch films in cinemas. I haven’t actually reached that point yet, but it is comforting to know that there is a service out there. In the last thirty days I have watched around eight films on MUBI and dipped into a few more without as yet finishing them. The service is clearly worth £7.99 per month. My home broadband signal (very fast by UK standards produces a very efficient streaming service and I’ve no complaints about the quality of the image. I want to watch around a third of the films on offer, perhaps another third I’ve already seen and the rest don’t interest me that much, though I’m game to try some of them. The problem remains that watching on my TV doesn’t equate to seeing the films in the cinema – but the possibility of re-watching them is very appealing. Overall, I’d say that it is a worthwhile service that I look forward to exploring further.
MUBI was founded in 2007 by Turkish engineer and entrepreneur Efe Çakarel. It has had partnerships with several film-related organisations over the last eight years and is now available in several parts of the world via Mac and PCs, iOS and Samsung Smart TVs. In 2015 it was reported to have a global subscriber base of over 7 million.